We have put together a simple display promoting magazines which feature Christmas cooking recipes. Located right in the middle of the food magazine section of our magazine department, this display will be regularly adjusted to give each of the Australian titles time at the front – with the full face display.
By displaying magazines with a Christmas cooking theme next to each other we are guiding customers to purchase two or more at a time – that’s our goal at least.
Another great idea Mark – thankyou! I feel silly for not thinking of this myself!
Mark,
I have set up a XMAS cook book display in a mobile unit placed right beside our XMAS Card display. Trying to capture that extra sale or two. Is going OK at the moment but will expect it to kick as we get closer to the day.
Excellent placement Allan.
There are a couple of Xmas Gluten free titles in my mix too, so I’m adding them and diabetic titles to my small display, it is clear to me that full face works a treat. I am changing something every day at the moment. Calendar Club just popped up in the nearby mall, so my calendar push for the last 6 weeks worked, I havn’t checked thoroughly but feel I’ve sold more already than last year just by having them up the front. Now I’m replacing them with Maps Camping Travel because I do well with them in that front spot. Xmas gifts for blokes ! I laugh at the number of people wanting a map now they’ve all got a Navman – they seem to want to know where they are going !!