Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Finding a home for Time Out magazine

Mark Fletcher
January 28th, 2012 · 1 Comment

We have struggled to find the right place in our newsagency for Time Out Melbourne. We’re out in a suburban shopping centre and don;t have commuter traffic. Also, our shoppers are usually women, 35 and older, not your typical Time Out reader. We have the title with music magazines and with teen to twenty girls magazines.  But that felt wrong.  So, yesterday at around 5pm I moved it to next to the newspapers. True story – within five minutes a young guy purchased a copy.  I told him we were struggling with where we should put it. He was certain – Time Out should be with the newspapers, it’s where he looks for it in newsagencies. So that’s where we will place it for the first few days of the on-sale. Given the demand for this premium space we will either then move it somewhere else or find a way to create a display opportunity so that it can be permanently with newspapers.

It’s amazing what you learn when you seek advice from a customer.

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Category: magazines

1 response so far ↓

  • 1 Rowan // Jan 29, 2012 at 11:13 AM

    I too could not make up my mind either, so i too asked around, yep paperstack was everyones answer.

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