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Rugby titles struggle in Melbourne

I am surprised by the quantity I received of the state of origin title, DYNASTY, from ACP. I’ll be lucky to sell one copy as sales of rugby related titles in my store show.  Since ACP has sales based replenishment I should have been sent two, maybe three, copies and then topped up as I sold them. This would be been much fairer than getting eleven sand probably returning two thirds.

We are promoting the title but the reality is that state of origin interest in our part of Melbourne is low and interest in the Broncos QLD state team even lower. No offence – just the facts.

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  1. Wendy

    I don’t know how many you received, Mark, but I received 34. As it was received early in the month I went all out with placement on the counter, next to papers, in a standalone display and with the sports mags. I’m in Brisbane and my customer base fits the ideal target audience for this title. Despite this, I have only sold 2 to date. The bulk of the unsold supply with be returned before the end of the month as I can’t justify keeping that amount of stock on hand, even if the distributors think I can or should.

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  2. keith B

    Like your updates but for accuracy the magazine does not feature the Broncos but the Queensland State team

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  3. Mark Fletcher

    Oops. I’m an ignorant Victorian. Fixed.

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  4. peter stewart

    we have it in a prime spot… still no sales.

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  5. Luke

    We are in the heart of league territory, on the NSW/QLD border but have no little interest in the Title. But as Wendy commented because we received the title at the start of the month we will give it a red hot go then return at the end of the month the excess.
    By the way it is not a rugby title it is a rugby League title, but you are mexican so all is forgiven.

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  6. MAX

    Luke,
    I was going to mention that to the uneducated. Thanks for saving me the trouble.

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  7. allan wickham

    Have done everything Wendy has. Recieved 65 copies and sold about 30 so far. Probably continue the display for another week and see how sales go from here.

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  8. Brendan

    Rugby? Rugby Union? Rugby League?
    It’s all British Bulldog to me.
    AFL Southerner.

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  9. Luke

    No worries Brendan, we just call AFL Aerialpingpong Female League up here.

    3 likes

  10. SHAUN S

    out of 45 sold 6 , a bit of a flop if you ask me . i offerd it to everyone that buys the RLW and no one was interested . If you can not get rid of it now or last week when there was still a bit of origin talk then you have no chance now

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