Last week, we introduced a range of health related magazine titles for display in the section under our women’s weeklies titles.
This location receives the highest traffic in our magazine department. sales of the health titles placed here should increase. For each title it’s the second location in-store.
We use this space below weeklies to feature titles outside their usual location.
For most titles we run here it works, delivering incremental sales of the featured titles. The times it does not work we learn for the future.
The biggest success we had was when we move craft titles here. In fact, the success was so great that we found a space to permanently locate the category opposite the weeklies. We made that move seven months ago. The result has been a 52% increase in sales for the category. Craft titles now account for 10% of all magazine we sell.
We can make more money from magazines.
Click on the image for a larger version.