We’re running a campaign of promoting the mini cookbooks from Bauer off location in a selection of positions in-store. In the photo you can see that we have the mini cupcake book sitting above Girlfriend magazine. We did this because young girls like cupcakes.
Tactical placement can be more important than stunning visual merchandising.
I’d also cross merchandise them near Weight Watchers. I have a feeling this demographic also like cupcakes 😉
Very nice.