In the latest magazine sales audit results frankie reported an increase of 10.75% in sales. This is an excellent result at a time when many other magazine titles areporting declines.
The publisher acknowledges the role of newsagents in this success:
With the Australian reader moving away from glossy and fad mass-consumer titles, frankie is still connecting and experiencing growth throughout its eight-week on-sale period. But this wouldn’t happen without loyal newsagents and retailers pushing and promoting frankie to their customers.
“In a volatile market, and even with tougher trading conditions, newsagents and retailers continue to find frankie worthy of supporting with each issue.” says Circulation Manager Alf Santomingo.
“We’ve also seen a continual reduction in early returns with our allocation policy of reducing supply in outlets which do return copies within the first month. This has resulted in stronger sales efficiencies for each store selling future issues, and allowing more copies to be available to outlets who continue to sell out”.
“It’s humbling to know that against more mainstream and more frequent publications, frankie is worthwhile in connecting with sellers’ communities, as well as their day-to-day trading. We’d like to thank these ‘frankie hubs’ for their continued support.”
Newsagents should support frankie with excellent placement. My own experience is that it sells right through the on-sale. This is NOT a title to early return.