Good customer service is facilitated with open communication with customers. A great way to hear what retail customers think is through a feedback book. While a facebook page, Twitter and other online platforms can provide feedback channels, a book in the shop can provide a more immediate opportunity.
A customer feedback book can also give pleasure to the customer and to you. It can develop into a keepsake about your business.
The photo is from a page in a customer feedback book in a coffee shop I was in two days ago: cute and happy drawings. While it’s not necessarily practical feedback, it is useful to the business owners and staff in that this is what a customer left for them.
Whether it is a noticeboard, a whiteboard or a book, giving customers an opportunity for feedback in-store could be a point of difference your customers appreciate while at the same time giving you information to improve your offering.
While many who shop in a newsagency are in a rush, more of our customers are spending longer as our shops transition from the old newsagency model to something more attuned to today. More customers will have more time to leave feedback and we have more products that could encourage feedback.