Receipts are important in retail. In addition to documenting a sale, they remind a shopper of your professionalism and they act as a lure to bring a customer back.
Too many newsagents treat receipts as a cost of business. They either don’t give them out or their receipts are not professional. Receipts should be printed using thermal printers as they are quieter, faster and can produce a more professional marketing message.
I give out receipts for just about everything except for a single newspaper. Every receipt contains an opportunity, a promotion of something in our business. In recent weeks we have been promoting the Pacific Magazines WIN A CAR competition. Our receipts also include the discount voucher – to bring the shopper back.
We have used receipts to promote cards, magazines, stationery, ink and other categories. Some promotions have worked better than others. We finesse our offer based on shopper response.
Don’t worry about the cost of receipt rolls. Buy them in bulk and they’re not expensive. Shop around.
Your newsagency software should offer flexibility in serving receipt content. This can help you tailor your use of receipts to better serve your business plans.
Receipts offer a structured, consistent and low-cot platform which can help you manage and promote your newsagency. Use it!