Every week magazines offer us opportunities to earn more than the 25% of the cover price of a title. Investing time in looking at each issue and leveraging opportunities can deliver handsome rewords.
The latest issue of Practical Parenting is a good example. The Peppa Pig DVD gift with purchase makes it an ideal magazine to place with other Peppa Pig items such as plush, activity packs and stationery packs. This off-location placement of the magazine takes a few seconds and it extends the reach of the pitch you can make around the Peppa Pig brand.
The photo shows our placement of Practical Parenting at the top of a Peppa Pig stand. This is on the lease line – facing into the mall.
Using nationally and internationally recognised brands to promote your business – in your window, on the lease line, in flyers, in the local paper – can attract new shoppers to your newsagency. Magazines often offer us opportunities to do this.
Too many newsagents treat magazines as a chore, something to be done without thinking. I see magazines as a vitally important opportunity while at the same time being realistic about the challenges the medium faces.
Look at magazine covers for opportunities to locate elsewhere and to promote with other products leveraging the same brand – like with Practical Parenting and Peppa Pig.