Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from May 2015

The ANF ignores questions about what its representatives have said about the MPA pilot

May 31st, 2015 · 5 Comments

I have heard from several newsagents that representative of the ANF has been critical of me at public meetings and critical of what I have said about the MPA pilot of proposed new magazine supply rules. The first time I heard this I contacted the ANF staffer who reportedly spoke about me, Ann Nugent in […]

[Read more →]

Tags: Newsagent representation

Sunday newsagency management tip: 8 ways to encourage employee engagement

May 31st, 2015 · No Comments

Your employees are your front line. They can make or break your business. You hire them, train them, motivate them and fire them. Their performance is on you. Here are eight tips to encourage their engagement: Train them. Communicate your expectations. Congratulate them. Be open with them. Ensure they know the goal of the business. […]

[Read more →]

Tags: Management tip · Newsagency management

Sunday newsagency marketing tip: get your window noticed using a single colour

May 31st, 2015 · No Comments

The current window display at Kikki.K stores is stunning and traffic generating. Using a single colour, as they have done with their deep and strong yellow, grabs your eye and so you are looking at the range of products they are promoting. The yellow is also inspired for this time of the year, on the […]

[Read more →]

Tags: marketing tip · newsagency marketing

Terrific competition entries at the newsagency

May 31st, 2015 · No Comments

Competitions in the newsagency can be fun, especially when we require art as an entry. We have creative customers who take it seriously. We saw this yesterday with an entry we received for our Forever Clover competition. It is beautiful. 2 likes

[Read more →]

Tags: marketing · newsagency marketing

Colouring at the counter drives sales in the newsagency

May 30th, 2015 · No Comments

We have had team members colouring at the counter this week, to show off a product we are promoting. Instead of posters and other usual activity to promote the item, we have engaged with it as people would at home. We’re selling plenty of stock – not only the item we are engaged with but […]

[Read more →]

Tags: Newsagency management · newsagency marketing · Newsagency opportunities

What suppliers want from newsagents

May 30th, 2015 · 2 Comments

Further to my post yesterday about what newsagents want from suppliers, here are some of the things supplier representatives have told me recently they would like from newsagents. Given how I collected this data there is no duplication. The list is in priority based on the number of suppliers asking for an item. Consistency of buying. […]

[Read more →]

Tags: Newsagency management

Use Your Garden to brighten winter

May 30th, 2015 · No Comments

Place the latest issue of Your Garden magazine next to Better Homes and Gardens (in addition to placement with garden titles and you’ll achieve additional sales. Sure it’s and extra pocket – my experience it is easily pays for itself if you do it for the first two weeks. 2 likes

[Read more →]

Tags: magazines

It’s Saturday: Better Homes with newspapers works!

May 30th, 2015 · No Comments

Placing Better Homes and Gardens with newspapers for the weekend boosts the sales. Indeed, we do it from Thursday, as the photo shows. If every newsagent did this our channel’s portion of BHG sales would increase and the overall sales of BHG would increase. Easy! 2 likes

[Read more →]

Tags: magazines · newsagency marketing · Newsagency opportunities

Niche magazines attract niche shoppers

May 30th, 2015 · 1 Comment

Warhammer Visions is one magazine which has a very niche following that you can attract if you pitch the magazine outside your newsagency on social media. Doing this starts with you researching a title.  Warhammer Visions, for example, used to be White Dwarf. I found it in a shop recently next to woodworking titles – […]

[Read more →]

Tags: magazines · Newsagency opportunities

Ride Cycling Review supports newsagents

May 29th, 2015 · No Comments

Ride Cycling Review tweeted support for newsagents to its Twitter followers a couple of days ago. This is a good reason for us to make sure we have the latest issue of the magazine in prime position for cycling titles. I know from bike people they love this magazine. 5 likes

[Read more →]

Tags: magazines

Cheap Coles plush disrespects AFL brand

May 29th, 2015 · 1 Comment

AFL plush items at Coles supermarkets disrespect the AFL brand in my view. The products feel dreadful. I wonder if this is why Coles still has stock. My experience is when it comes to AFL product shoppers want quality as the quality speaks to their feelings for their team. This plush, in my view, is not quality. […]

[Read more →]

Tags: retail

What newsagents want from suppliers

May 29th, 2015 · 3 Comments

A couple of months ago I ran a survey inviting newsagents to respond with what they’d like from suppliers. I sought responses to one question: How can newsagent suppliers help you improve your business? Here are the responses unedited: Gift/Homeware suppliers help with displaying and suggesting packs of products that display/sell well together The minimum […]

[Read more →]

Tags: Newsagency management

Opportunity missed to promote newsagents

May 29th, 2015 · No Comments

Westfield has a promotion where shoppers spending $150 in a day get a three month magazine subscription. Given the titles this looks like a Bauer partnership. I wish the promotion was supportive of newsagents in the centres – allowing people who qualify to collect putaways of their selected titles in their local Westfield located newsagency […]

[Read more →]

Tags: magazines · marketing

Feature Healthy Heartwise magazine

May 29th, 2015 · No Comments

I encourage newsagents to put Healthy Heartwise magazine in the spotlight as the Maggie Beer overshot is timely with her featuring on the MasterChef TV show this week. This is a magazine you could feature outside of food and health titles – maybe net to newspapers or with the weeklies. 3 likes

[Read more →]

Tags: magazines

Opportunity to promote Mindfood magazine

May 29th, 2015 · No Comments

The current issue of Mindfood magazine is worth putting in the spotlight thanks to there Melissa McCarthy cover. Melissa is getting plenty of media coverage and she has a new movie out. Her cover shot is an opportunity to promote Mindfood to people who may not usually pick this title up. 3 likes

[Read more →]

Tags: magazines

News shuts mX free daily newspaper

May 28th, 2015 · 1 Comment

News Corp. has announced it is shutting mX, its free daily newspaper in Melbourne, Sydney and Brisbane in two weeks. This move is a recognition by the company of evolving news and information consumption habits, particularly in the commuter space in which mX operated. While newsagents are not directly affected, there could be an opportunity […]

[Read more →]

Tags: Media disruption · Newspapers

Clarity on the MPA trial next steps

May 28th, 2015 · 4 Comments

Magazine Publishers Australia (MPA) has announced the pilot program to trial proposed new magazine supply rules will commence next month. While the ACCC has made no announcement since the conference a month ago, the MPA was granted interim authorisation by the ACCC and ti is this which enables them to proceed. I am disappointed that despite […]

[Read more →]

Tags: Ethics · magazine distribution · Magazine oversupply · magazines

How are your financial year diary sales?

May 28th, 2015 · 1 Comment

Financial year diaries are important to newsagencies as we are the first place many shoppers shop. Compared to Back to School when people come to us last, I am finding that for financial year diaries plenty come to us first. They represent terrific business sin terms of destination traffic and basket-deepening impulse purchases. For a […]

[Read more →]

Tags: Diaries

How to close a shop and bring the community with you

May 28th, 2015 · No Comments

The Thomas Dux supermarket near where I live is closing and for two weeks they have had this sign in the front window. I like the advance notice they provided, the photo of the team and the invitation to visit the team members at other Thomas Dux locations. Kudos to whoever is responsible for this messaging. […]

[Read more →]

Tags: retail

Qantas unlocks 4,000 newspapers and magazines for customers

May 28th, 2015 · No Comments

Qantas has announced the availability of easy access to 4,000 newspapers and magazines for up to 24 hours before a flight through a relationship with PressReader. Once you download a title you have access for 12 hours on your device. This is a disruptive action by Qantas that could ultimate impact the number of free newspapers […]

[Read more →]

Tags: Media disruption · Newspapers

Unfortunate timing of Tatts syndicate claim

May 27th, 2015 · 10 Comments

Newsagents with lotteries tell me customers are talking about the claims in the news this week by Geelong area Powerball syndicate members who claim they were dudded by the person who purchased their tickets. Some say the reports are impacting on syndicate sales in the lead up to tomorrow’s $50M Powerball jackpot. I’m writing about it here to […]

[Read more →]

Tags: Lotteries

Why newsagents need to start scanning newspaper sales

May 27th, 2015 · 9 Comments

With News Corp. using newsagent sales data to set newspaper supplies newsagents need to be careful about tacking newspaper sales. I urge all newsagents to review how they sell newspapers. Scanning each newspaper will provide the most accurate result. Using a hot key to record a newspaper sale will be okay as long as you have the […]

[Read more →]

Tags: Newspapers

Does the Bauer’s Reader Rewards program have a future?

May 27th, 2015 · No Comments

I was surprised to see this header card promoting the Bauer Reader rewards program in a newsagency recently as I thought it had died a natural death. A Bauer insider told me a three months ago the company was pulling the program for lack of return on investment. I didn’t write about it at the time […]

[Read more →]

Tags: magazines

Give Australian Country Style time in the spotlight

May 27th, 2015 · No Comments

I encourage newsagents to give the current issue of Australian Country Style magazine time in the spotlight to make the most of the free notebook packaged with the title. Showing this gift off will drive sales of the title as it has done so in the past. We have it placed at the entrance to […]

[Read more →]

Tags: magazines

Buying well and promoting appropriately can deepen the basket

May 27th, 2015 · No Comments

We bought a pack of these ugly dolls at a terrific discount and instead of selling them at suggested retail for a bonus margin, we decided to price them for quick sale and to place them on the main path to the counter. reflecting the price and the opportunity we did nothing special for the […]

[Read more →]

Tags: Management tip · marketing · Newsagency management · Newsagency opportunities