Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2016

Who Prince cover ought to drive a sell out for this issue

April 30th, 2016 · No Comments

The Who cover story about Prince is an excellent opportunity for all newsagents to drive a sell out. Place it at the counter, with newspapers and in the best location with weeklies. This is a perfect issue to go above and beyond for as impulse purchases are each to achieve. Our competitors are not treating this […]

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Tags: magazines

The Weekend Australian front page newspaper cover up

April 30th, 2016 · No Comments

Whatever is under the Audio Clinic stuck-on ad misses being promoted. 0 likes

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Tags: newspaper masthead desecration

Distribution newsagent refuses to supply The Saturday Paper

April 30th, 2016 · 11 Comments

A newsagent wanting to close their IPS account checked on supply for The Saturday Paper from their distribution agent, who already supplies newspapers to the business. The distribution agent has refused. This is kind of like the taxi driver who refuses a short distance fare. Refusal to serve ought not be allowed. 6 likes

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Tags: Ethics · Newspaper distribution

Planned scarcity to drive retail sales

April 30th, 2016 · No Comments

This sign at the Lady M cake shop in Hong Kong somehow made the cakes even more appealing. This is a bakery where they control the volume of product they have available yet here they are, long after establishing the business, restricting what customers can purchase. This is similar to the Lego model where they […]

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Tags: Newsagency management video

What we can learn from the $34,000 pen for the train enthusiast

April 30th, 2016 · No Comments

In Hong Kong this week in plenty of retail businesses I saw excellent examples of products focussed on collectors who spend up big on their passion. Look at this pen I saw at a S. T. Dupont store, Central, Hong Kong. It is a jewell encrusted train, limited edition, pen.  The price is A$34,000. This […]

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Tags: Newsagency management · Stationery

Newspower marketing to newsagents

April 29th, 2016 · 28 Comments

Newspower sent out an email to newsagents today marketing their services: News from the National Manager We are very pleased to report an outstanding response to the Newspower Easter Colouring Competition this year with over 25,000 entries across Newspower stores.  What a fantastic opportunity for newsagencies to engage with families and schools in their community. […]

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Tags: marketing

Staff theft costing retailers 11 times more than shoplifting in the UK

April 29th, 2016 · 1 Comment

Newsagents should read the excellent report, Staff theft costing retailers 11 times more than shoplifting at Better Retailing on staff theft. The opening par is a wake-up call on an issue most newsagents prefer to ignore: Shock new figures reveal staff theft has soared by 129%, costing retailers on average 11 times more than shop […]

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Tags: Newsagency challenges · Newsagency management · theft

Lotterywest leads Tatts on community engagement

April 29th, 2016 · No Comments

Check out Lotterywest on Twitter and compare their engagement to Golden Casket and NSW Lotteries – two of the Tatts Group brands on Twitter – and you see different engagement. Whereas the Tatts brands promote their products, Lotterywest promotes products but with a strong community connection. The difference starts with the Lotterywest tagline: You play. […]

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Tags: Lotteries

Magazines in prime position in 7-Eleven in Hong Kong

April 29th, 2016 · No Comments

The space and prime location commitment of 7-Eleven and other c-stores in Hong Kong is not diminishing. They are always at the front of the shop, inside the door, with easy access. While every display is crowded and full covers rarely are shown, that the space, location and range commitment is maintained speaks to revenue […]

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Tags: magazines

Displaying the challenging gift with purchase in Hong Kong.

April 29th, 2016 · No Comments

Check out the large Sabon brand gift with purchase bagged with the latest Cosmopolitan magazine in Hong Kong … and I thought some gifts packaged with magazines in Australia were challenging.  This gift takes up 50% more space than the magazine. 2 likes

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Tags: magazines

kikki.K in Hong Kong

April 29th, 2016 · No Comments

kikki.K is making its mark in Hong Kong with store openings in good locations. Their approach is as consistent as in Australia. Emotionally pitched displays in their windows and in-store. Retail in Hong Kong is competitive and displays are high-end. The kikki.K offer is competitive and fits in the busy city. Here is the Mother’s […]

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Tags: Competition · Gifts

Selling cigarettes in Hong Kong and Japan

April 28th, 2016 · No Comments

While in Hong Kong for the Gift Fair this week I have noticed how cigarettes are packaged and presented. While there are warnings, brands are noticeable. Here is one shelf of a display in a c-store. Here is a close-up look at the Marlboro amber burst and purple burst products. While there are warnings on […]

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Tags: Newsagency management · Tobacco sales

New unfair contract terms law to protect small business

April 28th, 2016 · No Comments

New contract terms law will apply from November 12, 2016. These laws are designed to increase protection for small business from unfair contracts. Click here to see an excellent Q&A with the ACCC about this. And here is an excellent video from the ACCC about the new laws. 5 likes

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Tags: Competition · Suppliers

Covering the digital newspaper

April 28th, 2016 · No Comments

Since I go on (obsess maybe) about the post-it type ads stock over newspaper headlines and mastheads I thought I should comment on this ad that covered access to The Age on my phone yesterday. The thing is, I don’t mind this type of ‘stuck on’ ad as it is easily dismissed, does no damage […]

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Tags: newspaper masthead desecration

A stand-out magazine cover

April 28th, 2016 · No Comments

I love the stand out cover of Workout Manual that I saw at a WH Smith store a couple of days ago. This three pocket waterfall makes the most of the cover – it is what you see first in the aisle of colour. 4 likes

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Tags: magazines

Pitching Mother’s Day in the newsagency

April 27th, 2016 · No Comments

I love the way Mother’s Day is being pitched in my newsagency by the team. I saw the new display it last weekend for the first time. It is personal, heart-felt and warm, an absolute delight. I love that it speaks to a diverse group. Here is a photo of the front of the Mother’s Day […]

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Tags: Greeting Cards · marketing · Newsagency management · newsagency marketing · newsagency of the future

Comms from Tatts to agents on scratch ticket processes

April 26th, 2016 · No Comments

So newsagents in other states can be in-the-loop, here is a copy of comms from tatts to agents in QLD last week about call traffic to their call centre on issues around the scratch ticket process changes. 6 likes

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Tags: Lotteries

More on the Tatts Digipos screens

April 26th, 2016 · 1 Comment

In response to queries from some here and on the phone, courtesy of an eastern seaboard newsagent, here are some images from tatts about the screens and their use. 2 likes

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Tags: Lotteries

What do you think of the Tatts incentive to try and drive engagement of the digital screens?

April 26th, 2016 · 82 Comments

Tatts reps last week emailed retailers with this incentive to try and drive engagement of the mandatory digital signage screens. They are giving away 30 $1,000 incentive packages. This makes me wonder about the margin being made by the digital screen companies and by Tatts. Tatts has blessed two suppliers of the screens. If I […]

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Tags: Lotteries · Newsagency challenges · Newsagency management

Moving crossword magazines in the newsagency

April 26th, 2016 · 1 Comment

We relocated crossword magazines in the newsagency last week from the end of our fill-face magazine area to this placement between two sections of male-oriented titles, a section seen by almost everyone entering our main magazine aisle. The move will have the crossword section seen by more people and this should further list sales from […]

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Tags: crosswords · magazines · Newsagency management

A walk through the newsagency

April 25th, 2016 · 5 Comments

Here is a 3 minute video I shot at one of my newsagencies on Saturday. Note this was the last day of our unicorn season as this week and next are all about Mother’s Day. newsXpress Knox City 23/4/16 from mark fletcher on Vimeo. The shop itself is 135 square metres. It is in a […]

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Tags: Newsagency management · newsagency marketing · newsagency of the future

The ANZAC and related magazines in the newsagency

April 25th, 2016 · 3 Comments

I used Facebook over the weekend to talk about two fascinating magazines in the newsagency right now that speak to thoughts around what we think of at this time of the year. Here are the two posts I did FYI: 3 likes

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Tags: magazines

Sunday newsagency management and marketing tip: being average is not a future

April 24th, 2016 · 1 Comment

Last week while in Caboolture, Queensland, on business I stopped in at Revolution Espresso Lounge for a coffee. I was guided there by the excellent Beahunter app, an app where coffee lovers rate and write abut coffee shops. With a rating of 9.2 I knew the coffee would be good as Beanhunter members are serious about […]

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Tags: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

Why does Tatts ‘fine’ a small business newsagent for using counter space for other products while allowing On The Run to get away with it?

April 23rd, 2016 · 14 Comments

This post is about what appears, in my opinion, to be a double standard of Tatts in its dealing with small business newsagents compared to the giant On The Run convenience group in South Australia. This post is also about business ethics, social responsibility, support for small business and, fairness. Whereas On The Run stores can […]

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Tags: Ethics · Lotteries · Social responsibility · supplier arrogance

Prince

April 22nd, 2016 · 1 Comment

My first Prince concert was at the Sydney Opera House two months ago. The concert was extraordinary, I am grateful for the experience. Prince’s music has been the soundtrack for many decades and, I am sure, for many newsagents. As happens when someone so famous passes, customers talk. I bet there are many commenting today across newsagency counters about […]

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Tags: Social responsibility