Australian Newsagency Blog

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Yes, the Gotch allocations system is broken

Mark Fletcher
November 29th, 2016 · 4 Comments

New Statesman (1)Last week I wrote about a newsagent being sent 31 copies of New Statesman, up from the usual 3 or 4. This week they have been sent 42 copies. Here is the evidence of escalating oversupply by Gotch. 3 or 4, then 13, then 31 and now 42.

What a waste of time and money.

last week I thought the 31 might be a transposition of 13 from the previous issue. I have no explanation for 42 other than the Gotch system being broken.

Their competitor is gone. They have one job – to get allocations right. And now this.

I feel for the publisher and their investment wasted in at least 40 of these copies.

11 likes

Category: magazine distribution · Magazine oversupply · magazines

4 responses so far ↓

  • 1 Brendan Mason // Nov 29, 2016 at 9:32 AM

    Based on these figures, I’d have cancelled the title by the end of October….assuming the system worked and carried out the cancellation.

    0 likes

  • 2 Paul // Nov 29, 2016 at 10:09 AM

    I had smaller but similar increases on titles on the last two deliveries. I’ve noticed the pattern that there always seems to be a mysterious unwanted and unwarranted jump in supply on at least a couple of titles each month as we get closer to returns close off.

    0 likes

  • 3 Bill // Nov 29, 2016 at 2:42 PM

    I have had allocation increases on the low volume lines, and as is the norm for this time of year, a cut in my weeklies.
    Nothing changes if nothing changes. Stop complaining and do something. It’s time we all returned 100% of any title that has abused our needs.
    Then maybe things might change.

    4 likes

  • 4 Colin // Nov 29, 2016 at 10:23 PM

    Had a day off yesterday, so decided to see what some of the other Adelaide newsagents were up to. Of the 4 visited :

    – one no magazines & concentrating only on post office
    – one 80% reduction in magazines
    – one closed

    Shocking. GG actions are irrelevant for many it seems. I for sure no longer get wound up by their over supplies, I just send them back, preferably in the same month.

    5 likes

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