Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2017

Newspaper ad revenue down 11.3%

January 31st, 2017 · No Comments

Newsagents should read the Mediaweek report about newspaper ade revenue. Print ad revenue declines 11.3% in 2016. Australia’s news media sector has reported $2.28 billion in advertising revenue for calendar year 2016, according to the latest News Media Index with data collated by SMI. It remains the third largest media sector based on advertising revenue. Digital revenue […]

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Tags: Media disruption · Newspapers

Growing your newsagency business

January 31st, 2017 · 1 Comment

Looking at business performance data as part of the latest newsagency sales benchmark study, I have spent time on the data for one of my own businesses. I shot a video to explain what I saw and describe the growth opportunities I see for newsagents in 2017. I am exploring some of the themes in […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities · Optimism

Lottoland marketing differentiates their offer

January 31st, 2017 · No Comments

It is pitches like this from Lottoland that given them a point of difference – you can bet with five Australian lottery games in a week for $1. This packaging by Lottoland is a point of difference. Lottery retailers have nothing like it. This another reason why newsagents need to be aware of the Lottoland model […]

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Tags: Lotteries

Coles pitching in the mini cookbook space

January 31st, 2017 · 2 Comments

Coles is offering a free mini cookbook for purchases over $50.00. The cookbooks look like the mini cookbooks from Bauer. It’s a smart offer from Coles even if the real value is minimal. Making it a series plays well for people who collect. My interest is Coles using a magazine as the gift with purchase. […]

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Tags: magazines

Q4 2016 NEWSAGENCY SALES BENCHMARK RESULTS.

January 30th, 2017 · 3 Comments

The December 2016 quarter was dreadful for traditional newsagency businesses with challenging declines impacting all key traffic generating categories. The headlines, however, from the December quarter, are the extraordinary results achieved by some who shared their data: A third of participating newsagency businesses doubled gift sales in the December 2016 quarter compared to 2015. The […]

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Tags: Newsagency benchmark · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · Optimism

Sunday newsagency challenge: are you prepared to quit a dead category?

January 29th, 2017 · 6 Comments

It can be hard to know when to stop doing something that is not providing the return it used to. This is a challenge pertinent to newsagents with several categories in the traditional newsagency business no longer performing at the level needed. The challenge for newsagents is having the guts to cut the category before […]

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Tags: Newsagency challenges · Newsagency management

Sunday newsagency marketing tip: how to bring a display inside the shop window to life

January 29th, 2017 · No Comments

A breeze on a display inside a shop window can get more people noticing. I noticed this: 6 likes

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: don’t stock brand rip-offs

January 29th, 2017 · No Comments

I am pleased to see more product brands protect their intellectual property by taking on retailers who stock knock-off products. Most recently I have seen this action against a discount retailer selling fake Beanie Boos. The Rockhampton retailer was selling products at less than half price. This alone should have made people wary. Check if the […]

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Tags: Ethics · Management tip · Newsagency management

There was a time newspaper publishers used to worry about sell-outs

January 28th, 2017 · 2 Comments

Newspaper publishers either publish content they value and want to see widely read or they see their product as a big ad catalogue that has to hit its numbers to keep working. The two products are from different eras and are quite different. In the mid 1990s I had discussions with a senior newspaper publishing executive about […]

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Tags: Newspapers

Terrific Baker’s Delight back to school promotion

January 28th, 2017 · No Comments

I love the creative for the BTS promotion in Baker’s Delight stores. In addition to the on-screen promotions there was a banner at the back of the counter and a pitch at the front of the counter. All visuals were consistent. This visual consistency is important in driving shopper engagement. Their use of colour pencils […]

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Tags: marketing

New models the focus of Back to School business article

January 27th, 2017 · No Comments

This article in The Age today is a must read for newsagents engaged with Back to School. 3 likes

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Tags: Newsagency management · Stationery

Governments need to address business price quoting just as they are addressing housing under quoting

January 27th, 2017 · 2 Comments

Under quoting by real estate agents is an issue that gets plenty of medial and politician attention, especially in Victoria and New South wales where auctions appear to be more popular. In Victoria recently  one agent was fined and more are heading to court. In our channel, the problem is the misrepresentation of the performance […]

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Tags: buying a newsagency · Ethics · Selling your newsagency

The Roald Dahl promotion with News Corp titles

January 26th, 2017 · 10 Comments

News Corp has been sloppy in organising the Roald Dahl promotion that launches in ten-day. Rather than give the newsagency software companies a head’s up so they could provide timely advice, They told newsagents and left it for them to tell the software companies. Poor form News Corp. I am surprised by the different communication. Click here […]

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Tags: Newspapers

Success with Pokemon plush in the newsagency

January 26th, 2017 · 1 Comment

This is a terrific result, $1000 of Pokémon plush in a few weeks in the newsagency. Good margin, new traffic thanks to out of store marketing, nice impulse purchases from existing shoppers and an efficient return on floor space thanks to the small formal floor unit. This is a win for a product you’d not find […]

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Tags: Newsagency opportunities

Will the AFL women’s league help drive sales?

January 26th, 2017 · 1 Comment

Today’s Inside Football  features a cover story about the imminent launch of the AFL women’s league. This gives is an opportunity to gauge interest in the women’s league. In AFL crazy Melbourne it’s good to have the opportunity to reach a wider audience with AFL product. We are pitching the magazine with newspapers to drive […]

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Tags: magazines

A telling tweet from the Chicago Tribune

January 25th, 2017 · No Comments

5 likes

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Tags: Newspapers

When will Fairfax stop publishing The Age, SMH and AFR daily?

January 25th, 2017 · 6 Comments

News Corp. continues its obsession with Fairfax by speculating in the The Australian about Fairfax plans to stop printing weekday newspapers. My feeling is News is actively watching this as a Fairfax announcement would make it easier for News to make its own announcement. The question for newsagents is: are you ready? This will happen, newspapers you sell […]

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Tags: Newspapers

What do newsagents think of iServices from News Corp?

January 25th, 2017 · 5 Comments

This post is a place for newsagents to comment about iServices the data management platform from News Corp, what they think of it, whether it is useful for their business. 2 likes

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Tags: Newsagency management · Newspaper distribution · newspaper home delivery · Newspapers

The Reject Shop ups the ante on cards

January 25th, 2017 · 3 Comments

The Reject Shop two doors away from the newsagency has started pitching cards on the lease line including these 75 cent cards. While colleagues tell me they have seen cards at this price before, I don’t recall seeing them. I can’t recall, either, seeing a strong pitch for cards on the lease line at The Reject […]

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Tags: Greeting Cards

Lottoland pitching Australia Day with a US$500M lottery discount deal

January 25th, 2017 · 3 Comments

0 likes

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Tags: Lotteries

ALNA facilitates meeting between WA Premier and newsagents on Lotterywest refit costs and challenges

January 24th, 2017 · 3 Comments

On February 1, 2017, Western Australian newsagents have an opportunity to meet with West Australian Premier Colin Barnett at a forum to discuss growing converse about the growing costs associated with the new corporate image Lotterywest requires agents to install. This is an important meeting that every WA newsagent who sells lotteries should attend. Click […]

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Tags: Ethics · Lotteries · Social responsibility

Associations and newspaper publishers

January 24th, 2017 · 5 Comments

VANA is promoting what appears to be a series of News Corp. newsagent promotion event. I think associations need to be associations and not marketing arms for newspaper publishers. Also, this latest marketing from VANA indicates a visual disconnect from the national association, ALNA, with a very different looking logo. 5 likes

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Tags: Newsagent representation

Kids magazines in Coles

January 23rd, 2017 · 5 Comments

Publishers should check out how the kids magazine area looked at a Melbourne inner city Coles supermarket on the weekend. And if the excuse is it was there weekend that is no excuse. Any retail business that is open has an obligation to present products in the best possible way. My experience with Coles and magazines […]

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Tags: magazines

Valentines Day stage 1 in the newsagency

January 23rd, 2017 · No Comments

Here is our first step with Valentine’s Day 2017. Front of store, on the lease line. You can’t see it in the photo but the poster is 3d with sparkle treatments. It pops as you walk past thanks to the creative work of the team. 7 likes

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Tags: Greeting Cards · marketing · newsagency marketing

Promoting the exclusive That’s Life offer in the newsagency

January 23rd, 2017 · 2 Comments

I love that Pacific Magazines promoted the That’s Life offer with text messages to shoppers. I also love the counter unit, which we are happily and successfully using. Here is how we leveraged this on Facebook:   2 likes

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Tags: magazines