Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

newsXpress seeks out new shoppers with unique t-shirt product

Mark Fletcher
September 12th, 2017 · 21 Comments

Newsagency marketing group newsXpress last week launched Chalk-Apella t-shirts through its retail locations.

Sourced direct from the product creator at an international gift fair months ago, newsXpress is helping members launch the products in-store with stunning displays, a professional (A1 printed both sides) poster and a locally made marketing video.

newsXpress sourced the t-shirts direct from the supplier. It has managed the launch inn Australia: providing marketing posters, producing videos, creating best-practice displays and supporting the launch with a massive social media campaign and backing it all with a terrific website.

Here is an in-house produced video launching the product:

Here are a three of the in-store displays:

Here is newsXpress collateral provided in digital and A1 format for in-store use:

The reasons for sharing this are to show the launch of a product that is different to what you might expect to see in a business from the newsagency channel and to show how the new product is being launched in-store.

10 likes

Category: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · Newsagency marketing group

21 responses so far ↓

  • 1 Joe // Sep 15, 2017 at 6:09 PM

    Nice. Is this exclusive to NewsXpress?

    0 likes

  • 2 Mark Fletcher // Sep 15, 2017 at 7:06 PM

    Joe yes it is. Unique products are hard to find and when you do find them you want to maximise the opportunity. This is where groups can really differentiate for their members.

    1 likes

  • 3 Big Oil // Sep 15, 2017 at 7:45 PM

    Exclusive with that supplier, but there are plenty of suppliers
    https://www.chalk-of-the-town.com/wholesale

    1 likes

  • 4 Mark Fletcher // Sep 15, 2017 at 7:47 PM

    ‘Big’ this product is very different. Sure there are t-shirts you an write on, but there is only one like this one.

    1 likes

  • 5 Big Oil // Sep 15, 2017 at 8:11 PM

    https://chalktshirts.com.au/pages/about
    How is it very different?

    Would your average punter be that discernible between your shirt and others available?

    1 likes

  • 6 Mark Fletcher // Sep 15, 2017 at 8:52 PM

    ‘Big’ it is, anyone comparing would see the difference. But it’s no concern of yours.

    0 likes

  • 7 Big Oil // Sep 15, 2017 at 9:17 PM

    Well I just went and compared these chalk tshirts https://www.adventurelane.com.au/colections/chalk-tees
    which are about a third cheaper than the ones you offer and instead of just having a square blackboard have cool shaped designs and come in a range of colours. Is that the difference anyone would see?

    Anyway I am sure this five year old concept is on trend for Newsxpress
    https://www.pcworld.com/articl/2013013/chalkboard-t-shirt-is-chalk-full-of-awesome-an-excuse-to-use-bad-puns-in-hadlines.html

    1 likes

  • 8 Mark Fletcher // Sep 15, 2017 at 9:24 PM

    ‘Big’ elsewhere here you have written that context matters. How about you tell folks here who you are and why you are obsessed with what newsXpress does.

    0 likes

  • 9 Big Oil // Sep 15, 2017 at 9:30 PM

    Not obsessed but I am very dark on Allan Wickham and he has a Newsxpress store. My hope is that by trashing the brand, I will affect his business.

    1 likes

  • 10 Mark Fletcher // Sep 15, 2017 at 9:34 PM

    ‘Big’ elsewhere here you have written that context matters. How about you tell folks here who you are.

    0 likes

  • 11 Big Oil // Sep 15, 2017 at 9:39 PM

    John Preston

    0 likes

  • 12 Mark Fletcher // Sep 15, 2017 at 9:42 PM

    ‘Big’ elsewhere here you have written that context matters. How about you tell folks here who you are – prove it.

    0 likes

  • 13 Big Oil // Sep 15, 2017 at 9:47 PM

    Ok. How can I upload a pic to my drivers licence? Would pastebin be acceptable?

    0 likes

  • 14 Mark Fletcher // Sep 15, 2017 at 9:50 PM

    Email it to me along with details of your business, so people can understand your obsession with tearing down small businesses. Email me at mark@towersystems.com.au.

    0 likes

  • 15 Big Oil // Sep 15, 2017 at 9:55 PM

    What details? Profit and Loss, business plan, lease agreement etc or just the address details?

    0 likes

  • 16 Mark Fletcher // Sep 15, 2017 at 9:58 PM

    Your real name and your business details. Hopefully, it will help people understand your obsession and your motivation for wanting to hurt small businesses.

    0 likes

  • 17 Big Oil // Sep 15, 2017 at 10:04 PM

    Ok will scan my licence and send that my business details through. Now how about you answer the question about what seperates your chalk tshirts from others that are on the market?

    0 likes

  • 18 Mark Fletcher // Sep 15, 2017 at 10:07 PM

    No, I’ll wait until I know who you are. The people who need to know, know.

    0 likes

  • 19 Big Oil // Sep 15, 2017 at 10:17 PM

    “The people who need to know, know” you don’t mean the consumer do you?

    Customers Matter to newsagents.
    They should matter to newsexpress

    0 likes

  • 20 allan wickham // Sep 16, 2017 at 5:58 AM

    Not sure why you are “very dark” on me Big Oil……

    3 likes

  • 21 HENRY HENDERSON // Sep 17, 2017 at 9:58 AM

    Big Oil has missed the point of Mark’s article. Mark was not urging us to to buy that particular article, he was encouraging us to look for product that are different. That is the essence of his advice.
    It should be obvious that Big Oil is going through a difficult period and the best way can help him is not to respond to his to his anguish.

    6 likes

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