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Is this ad from Lottoland on Facebook misleading?

Mark Fletcher
November 15th, 2017 · 2 Comments

Take a close look look at this ad that appeared on Facebook yesterday. It appears to be pitching a $41 million Tuesday lotto game. What it was actually pitching was a bet of the numbers selected by the OzLotto game.

If you click on the link it takes you to the Lottoland page where you can place a bet on the outcome of the lottery. This is why I question whether the ad as shown on Facebook is misleading.

At the very lease the text should say: You could win a prize by betting on the outcome of the numbers drawn in Tuesday’s OzLotto jackpot. But, of course, that exposes their product for what it is, a bet, not a lottery ticket.

6 likes

Category: Ethics · Lotteries

2 responses so far ↓

  • 1 Andrew // Nov 15, 2017 at 2:58 PM

    Hi Mark,

    I had a look at that ad and they were quite open about it being a bet and it was their $41 Million jackpot.

    Hard to ask more, I even think they may help us a bit by getting more people talking about it and coming in to the shop.

    Nothing is all bad.

    0 likes

  • 2 Mark Fletcher // Nov 15, 2017 at 4:06 PM

    Andrew the ad as it presents on facebook is not clear. You have to click to see it is a bet and not a lottery ticket.

    0 likes

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