Take a close look look at this ad that appeared on Facebook yesterday. It appears to be pitching a $41 million Tuesday lotto game. What it was actually pitching was a bet of the numbers selected by the OzLotto game.
If you click on the link it takes you to the Lottoland page where you can place a bet on the outcome of the lottery. This is why I question whether the ad as shown on Facebook is misleading.
At the very lease the text should say: You could win a prize by betting on the outcome of the numbers drawn in Tuesday’s OzLotto jackpot. But, of course, that exposes their product for what it is, a bet, not a lottery ticket.
Hi Mark,
I had a look at that ad and they were quite open about it being a bet and it was their $41 Million jackpot.
Hard to ask more, I even think they may help us a bit by getting more people talking about it and coming in to the shop.
Nothing is all bad.
Andrew the ad as it presents on facebook is not clear. You have to click to see it is a bet and not a lottery ticket.