Australian Newsagency Blog

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Lottoland writes to newsagents, in papers today…

Mark Fletcher
April 5th, 2018 · 5 Comments

Lottoland needs to revisit how they launched in Australia and contemplate addressing their targeted and relentless attacks on newsagents before looking like they do in this ad.

They knew what they were dong then and they know what they are doing now.


Category: Lotteries

5 responses so far ↓

  • 1 James // Apr 5, 2018 at 9:33 AM

    Wolf in Sheeps clothing.

    Warning Will Robinson. Warning!!

    Unless I didn’t see their adds correctly, they were taking bets on Australian lotteries and in fact bumping the betting jackpot over and above the amount of the actual lottery itself.

    He is offering a commission on the “profits” of bets taken by the agent. What does that even mean. As I understand it bookmakers work on a 7% to 10% profit margin on turnover. So does that mean 20% of 10% which is the only way that I could see it working for Lottoland in a similar way that it works for the TAB.

    All this stuff about choice for customers is complete BS. This is a gambling vein that the bookies want to mine, pure and simple.

    Now Tatts “Omni-Channel” strategy is a whole other subject. By its very nature and even based on the retail models they themselves quote, destined to result in less brick and mortar outlets which if Tatts were smart and good corporate citizens they would get on the front foot and control themselves. But none of Lottoland’s business I would say.

    Another freeloader that loves the idea of a couple of thousand bricks and mortar outlets without paying for the priviledge and benefits.


  • 2 er // Apr 5, 2018 at 12:58 PM

    a simple word to Lotto land. ‘go and die


  • 3 colin // Apr 5, 2018 at 8:30 PM

    Hear Hear go away you belittled us tried to make us look stupid now that the ball game has changed you want to smoke the peace pipe no thank you. Anyway what is 20%of the profits we are using terminology that can be misleading.I think politicians should look at the overall on line betting where there is very little control on underage betting and no or little control of gambling addiction.At least if a customer comes in a retail outlet they can be identified and given appropriate advice.


  • 4 Graeme Day // Apr 5, 2018 at 8:34 PM

    Agree on these comments Colin it makes sense in all areas.


  • 5 er // Apr 6, 2018 at 8:18 AM

    all online gambling should be banned.


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