Australian Newsagency Blog

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Lottosend, another lottery competitor for lottery retailers

Mark Fletcher
September 3rd, 2018 · 3 Comments

I received an email yesterday from Lottosend yesterday, promoting a service whereby they purchase lottery tickets to order. This the first I have heard of them. I can’t find any Australian news stories abut them.

What they appear to offer is different to Lottoland and the other lottery betting products. Their offer is to physically purchase tickets and collect winnings. Check out this, from their website:

Lottosend is an online lottery ticket service that offers a simple, trustworthy and comfortable way to take part in the biggest and most popular licensed lotteries in the world, like the EuroMillions and Mega Millions.

Our mission is to provide customers from all over the world with the opportunity to participate in some of the most popular lottery jackpots from the comfort of their PC or mobile device.

Our team includes a group of professional experts with a wide spectrum of skills gained from years of experience in the gaming and lottery industry, meaning you’re in great hands.

Our new website offers a seamless way to play licensed lotteries. Just choose your preferred lottery, select your favorite numbers or use our easy Quick Pick tool to purchase your tickets.

Once you’ve bought your tickets, our team of local agents will do the rest, carrying out your order at an official lottery retailer and scanning a copy of your ticket into your account. Then we’ll notify you of any winnings.

Their website has more details on the service. It all sounds to me complex and convoluted. I can’t understand why anyone would sign up for it. Especially how they handle prizes and cash withdrawals – as it it appears it is only then they check that you are who you say you are. I guess the lure of a big prize is a factor their business plan.

Lottosend is another player in the online lottery space. Their presence will continue to drive lottery shopper interest in online purchase. This is not good news for retail lottery outlets.

My message to newsagents is to be aware of this new competitor and because of this to focus on customer service, demonstrating the value of face to face service.


Category: Ethics · Lotteries · Social responsibility

3 responses so far ↓

  • 1 Jim // Sep 3, 2018 at 7:24 PM

    Just tried to play 12 games in Oz lotto $15mln tomorrow. It costs $50.07 vs $15.75 if i go in store or on thelott website. Me thinks lottsend wont have any impact. Next?


  • 2 Mark Fletcher // Sep 4, 2018 at 6:16 AM

    While I think you are right in Aussie product purchase terms Jim, it adds voice to online purchase and mades overseas lotteries accessible in a form more traditional than betting. That said, the terms and conditions on their website should put people off.


  • 3 Lance // Sep 4, 2018 at 5:19 PM

    Mark said….. “the terms and conditions on their website should put people off” ??

    How many ppl read T&Cs when they believe they can have a win ? LOL


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