Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Lottoland going nowhere, building their database

Mark Fletcher
September 8th, 2018 · No Comments

On TV the other night Lottoland claimed 700,000 Australian customers. Their pitches have not slowed since parliament set a date for their closure in Australia. Emails like this one in the image show clever campaigning on their part to get punters to part with their cash.

I wonder if the marketing is all part of a plan to remain connected with these shoppers long after the sunset of their traditional Australian offering becomes illegal. Nothing else makes sense.

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Category: Competition · Ethics · Lotteries · Social responsibility

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