There is proof that front of newsagency store placement of this terrific Better Homes and Gardens display unit from Pacific Magazines, which is out now, plays a key role in an engaged newsagency, achieving a 30.2% better sales result than a non engaged newsagency business.
The display unit is part of Pacific’s nexus program.
I like the unit as it is strong, small format, easily moved and pitching a product through which we can differentiate out business.
This is a magazine unit I place at the front of the shop as a traffic driver. Later in the season I move it to the counter. I also give it a run next to newspapers.
For no additional capital cost, this is an easy way to add margin dollars to a basket.