Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Screen advertising in a newsagency?

Mark Fletcher
September 24th, 2020 · No Comments

I’ve heard of some newsagents receiving a hard-sell recently to put an advertising screen in their shop.

Our retail channel has a track record of failure with such screens. I am not aware of any over the last 20 or so years that have worked, from the Bill Express screen on.

In my shops I want less visual noise, not more. Also, I want to promote what I sell, not what other businesses sell.

I told the sales person who called me no thanks. They persisted. I said no thanks again. They hung up and called again. Still, no thanks.

If you are going to do digital screens in-store, they needs to be seamlessly integrated into your business, carrying your message through professionally produced content, that works for you. That takes tens of thousands of dollars to deliver.

 

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Category: Ugh!

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