Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Shareable social media content driving newsagency shopper traffic

Mark Fletcher
October 25th, 2020 · No Comments

We are having terrific success with videos of artists behind products we sell. Whether shot on a phone or put through a production process like the video I share in this post, this content is referred to by marketers as shareable content. This is ideal for social media as it is a glimpse beyond the product.

Engaged suppliers are good about providing this content to retailers, to help them reach new shoppers.

This video below is for a high-end $80 metal ornament of Ariel and Flounder, from The Little Mermaid. We have this in-store and online.

I’d love to see more suppliers provide shareable content like this or in an ever more raw form that retailers can brand with their store brand.

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Category: marketing · marketing tip · newsagency marketing

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