A blog on issues affecting Australia's newsagents, media and small business generally.

11,500+ daily visitors to the newsagency blog

Thinking about some of the comments recently published at this blog I thought I’d check the current traffic landing here. I’ve not looked for a couple of years since I don’t write most of what I write seeing to drive traffic.

Currently, this blog is landing in excess of 11,500 visitors a day, as measured by professional web traffic tools.

One traffic analysis tool that I use in my POS software company tracks ‘competitor’ sites as it sees competitors – based on common keywords. While Newspaper attracts more daily visits, this blog offers more keywords and achieves greater dwell time, which indicates more reading.

Looking at the 14,000+ keywords Google indexes from this blog, the mix is interesting and diverse. Even this list of the first few keywords shops not only the traffic generators but the number of daily searches in Australia for each.

Now, let’s scroll down to the 45th page of this keyword report and look at the tip of the tail of keywords.

I share all of this information with you today for several reasons:

  1. To demonstrate that everything here is public, including comments, speaking to the place of newsagencies in Australian business and society more broadly.
  2. To show that nothing here is lost. The 12,000 posts form an extensive body of work.
  3. To encourage more business focussed discourse. Disagreement is healthy, and to be encouraged. However, it’s important we all accept that disagreement does not determine right from wrong.
  4. To show that the newsagency channel and associated keywords are popular and driving plenty of Google clicks.
  5. To reinforce that what we talk about here is interesting to plenty.
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