Australian Newsagency Blog

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Why are newsagents the only outlet for the House of Wellness magazine?

Mark Fletcher
March 31st, 2021 · 5 Comments

News Corp. is promising the next issue of the House of Wellness, the crappy (my opinion) ad platform from Chemist Warehouse. News Corp. is clear that it is only available from newsagents in their FAQs:

FAQ’s

Q. How can I get a magazine?

A. Purchase The Courier-Mail on Saturday April 3 or The Sunday Mail on April 4 and present the original token from the newspaper at participating newsagents to redeem.

Q. Can I get the magazine from supermarkets or petrol stations?

A. No, the magazine is only available from participating newsagents in QLD.

Q. Can I get more than one magazine?

A. No, one magazine per purchase of the paper. If you would like a second copy, you must purchase a second copy of the paper.

Q. Do I need to pay for the magazine?

A. The magazine is free with purchase of The Courier-Mail on Saturday April 3 or The Sunday Mail on April 4, while stocks last and only at participating newsagents.

Q. Is my newsagent participating?

A. Click here to see a list of participating newsagents.

Q. The magazine isn’t inserted into my paper, what do I do?

A. The magazine is not inserted in the paper. You will need to visit a participating newsagent, present the original token from within the paper purchased on April 3 or 4, then you will receive your magazine.

So, why is the House of Wellness only available from newsagents? I suspect because supermarkets, convenience outlets and petrol stations have not agreed the paltry terms for handling this advertising product, because newsagents are the only ones prepared to accept less than minimum wage for handling this title, for putting top with people who buy their paper elsewhere and come to the newsagent for the free title, people who will be angry they had to wait in line to get their free title.

House of Wellness is not worth the time or space it will take up. There is no upside for newsagents in my view. Every time we agree to sell ourselves short, it reinforces that we are agents, not retailers.
7 likes

Category: Newspapers · Ugh!

5 responses so far ↓

  • 1 Mark // Mar 31, 2021 at 12:18 PM

    Every copy I receive hits the recycle bin as soon as it arrives.

    5 likes

  • 2 PJ // Mar 31, 2021 at 1:47 PM

    Does Chemist Warehouse know how ineffective this promotion is. We can’t even give 80% of them away let alone with a newspaper purchase.

    2 likes

  • 3 Jonathan Wilson // Mar 31, 2021 at 9:17 PM

    All the over-saturation marketing from Chemist Warehouse (things like this, the junk mail in the letterbox, the massive amounts of TV ads ever ad break, the show-that’s-really-a-giant-ad over on 7Two etc) is bad enough that it puts me off going to Chemist Warehouse if I have another option available and I bet I am not the only one…

    1 likes

  • 4 Glenn // Mar 31, 2021 at 10:02 PM

    Every copy we get goes straight to the bin. Anyone who doesn’t do that is mad. Waste of time and disrespect us, esp when the Chemist Warehouse catalogue is their biggest profit centre!

    1 likes

  • 5 Mark Fletcher // Apr 1, 2021 at 6:45 AM

    Anyone searching House of Wellness newsagents gets this as their first result, from 2017: https://www.newsagencyblog.com.au/2017/07/04/ridiculous-house-of-wellness-ad-catalogue/

    0 likes

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