A blog on issues affecting Australia's newsagents, media and small business generally.

New newsagency sales benchmark study launched

I have emailed newsagents this morning to start data collection for benchmark study comparing the first six months of 2021 with 2019. As I explain, I have selected 2019 to compare to because 2020 was an odd (good and bad) year for most.

I have chosen six months because of the opportunity to look at performance over a longer period. Based on early data I have seen from several stores, the results should be interesting, and useful.

First half 2021 NEWSAGENCY SALES BENCHMARK STUDY.
I am collating data for a new benchmark study, looking at sales covering January through June 2021 versus January through June 2019.

Why compare to 2019? Because … 2020 was an odd year. To really understand where your business is at today, we need to compare to two years ago, a more stable trading period.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/01/2021 – 30/06/2021 compared to 01/01/2019 – 30/06/2019.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF.
  6. Email these reports direct to me at mark@towersystems.com.au.
  7. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on the Australian Newsagency Blog as a service for all newsagents.

I own and run three newsagencies. Over the years I have had three others. I own newsXpress, the newsagency marketing group.

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Newsagency benchmark

Join the discussion

  1. Colin

    Hi,

    What happened to the previous study. I missed the results.

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  2. Graeme Day

    These Reports are great as 2019 was COVID free.
    We are also requested for Quarterly comparaison same periods for sales and Gross Profit per category.
    Interesting the shift when (Lockdown is on) from staples (newspapers,Cigs, Conf, Drinks and Mags) the shift to higher Gross Profit categories Gifts, Cards and Stationery to name a few. The end result can be Sales overal Down however Gross Profit overall up.
    We produce both for prospective purchasers and for Cash Flow projections.
    Towers Sales comparisions can be made to suit which helps considerably.

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