A blog on issues affecting Australia's newsagents, media and small business generally.
Newspapers

Recommended social media pitch if you are in lockdown

If you are in lockdown I recommend daily social media pitches featuring the front page of newspapers, including foreign language newspapers. This is a reminder that you are open and reinforces the essential nature of your business.

It’s the type of subtle post that could work well for you in the current conditions. It’s you reminding people without being pushy or offending owners of nearby businesses that are closed.

I have done it for my shops through each of the Victorian lockdowns and it has worked well.

I keep the posts simple and leave the newspaper itself as the hero.

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