Over a month ago we put out a small selection of boxed Christmas cards that we had sourced to test our feeling that Christmas products would sell earlier this year.
Here is a photo from back then.
It’s been a success. Plenty of boxes of cards have been sold, along with other Christmas items that we have sourced, including decorations, soap and other Christmas gifts.
Our space and capital investment has been modest. The return on the investment has been substantial, far more than we anticipated at this point.
I know I am a broken record about this, but, Christmas has started early this year. It will run for longer. Also, it has the potential to be bigger, even in areas impacted by lockdown.