A blog on issues affecting Australia's newsagents, media and small business generally.

Halloween plush a massive success in the newsagency

Both in-store and online, we have been selling truckloads of Halloween plush. The Pokemon range has been a stellar success as has the entire Halloween Beanie Boo range.

In one store alone, $12,000 in four weeks. While Covid has played a role in this, social media engagement, online opportunities and tactical placement in-store have combined to really drive success.

Looking at stores specific data, the store is up 22% and the plush sales are up 100% – demonstrating the success of this category even ahead of excellent store growth.

I mention it this afternoon because a newsagent told me yesterday that plush was over as a category. I see no evidence of that in this data, nor in data from a bunch of stores experiencing similar results.

Data doesn’t lie. It feeds our success.

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Newsagency management

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