A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Many newsagents embracing the Valentine’s Day in-store customer competition

It’s terrific seeing the in-store displays in so many newsXpress businesses where newsagents are each offering a hamper prize pack filled with goodies. Each prize pack was provided by newsXpress at no cost to the retailers. To enter, customers buy a card, any card, up to February 14. The business draws a local winner. The promotion is helping drive card sales across all captions.

This is a simple yet effective promotion, giving the participating businesses n easily understood mechanic that shoppers appreciate. It’s exclusive to newsXpress.

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Newspaper marketing

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