Collectors come in all sorts today. Take coin collectors, there are coin collectors, licence fans who purchase coin products, nostalgia lovers who purchase coin products and then there are those celebrating birthdays, anniversaries, citizenship, new babies, Lunar New Year and other events who buy coins. The huge success of the Bluey, remembrance, AFL, NRL and other coin series attest to the diverse mix of customers in the coin space.
At the World Money Fair in Berlin this past week you could see a range of types of buyers of coins.
One of the biggest mistakes I see retailers making is dismissing coins as a viable product category. They think they can’t find or sell to coin collectors. But the reality is, everyone is a potential coin collector given the right circumstances. Coins tap into something primal – a connection to history, a fascination with craftsmanship, and the thrill of owning something rare and valuable. That’s what makes the World Money Fair so important. It showcases the breadth of the market, from classic gold bullion to pop culture collectibles, and everything in between.
Attending the trade show and talking with so many people has helped me understand even better the extent of the coin collector opportunity. It’s an important category in my own shops as well as online, into $1M+ a year. See our mint coin shop website for example.
Unlike the Spring Fair trade show I mentioned in my previous post, World Money Fair in Berlin took up as much space as I had seen previously and the floors were as busy with attendees as ever. This is a show for businesses as well, as individuals, which is interesting if you want to better understand one section of your customer pool.
I am grateful for the opportunity to attend and the insights gained. If all goes well, we will have another couple of mints to represent soon.
Oh, and yes, newsagents can do very well out of selling mint coins and related products.
If you decide to give coins a go, start with a smaller selection to gauge interest and build your knowledge. Partnering with reputable distributors is essential to ensure authenticity and fair pricing. Don’t be afraid to ask questions and learn about the fascinating world of numismatics – your enthusiasm will be contagious!
Here is an example of the broad appeal of coins: Major League Baseball Trading Coins. We have these at mint coin shop.
The New Zealand Mint has launched these and we are grateful to offer them. These aren’t your typical baseball cards; they’re meticulously crafted coins that celebrate America’s favourite pastime. Here’s what makes them stand out:
-
Officially Licence by Major League Baseball.
-
High-Quality Craftsmanship.
-
Collectible Variety.
-
Rarity and Value.
-
Unique Packaging.
-
Blending Hobbies.
Whether you’re a die-hard baseball fan, a seasoned coin collector, or someone looking for a unique gift, the New Zealand Mint’s Major League Baseball Trading Coins offer a compelling blend of sports memorabilia and numismatic artistry.
This is one example of a coin product that covers coin collecting, pop culture, sport and gift giving.