Today in The Australian Women’s Weekly you can see the first of a series of ads and media coverage supporting newsXpress retailers and their release in exclusive partnership with The Royal Australian Mint a coin program honouring The Australian Women’s Weekly Birthday Cake Book. The QR code takes you to the newsXpress website where stockists are listed.
This is good news for the newsagency channel and, especially, newsXpress retailers. It will drive net new traffic in-store, increase sales and honour a beloved
While the coins release on June 12, the teaser campaign starts today. What is planned between now and June 12 is comprehensive, big. What is planned for June 12 and the weeks after is even bigger.
I’ve owned newsagencies since February 1996 and been actively engaged with the channel since 1981. I cannot think of any other campaign supporting newsagents that has the scale of this launch and the opportunity of the products themselves.
I am grateful to The Royal Australian Mint and Are Media for the opportunity and their support over the last two years bringing this to life.