Wow, the prices rise announced by the McPherson Media Group for its newspapers are considerable. These take effect from June 30.
It will be interesting to see if this 25% increase impacts unit sales.
On the 25% increase: while each cost point of print newspaper production has increased, I suspect it’s the physical distribution cost that has gone up the most. certainly this is what we are seeing elsewhere in retail – the cost of physically moving products is much higher today than a year ago.