I’ve seen the first issue of the new part series Racing Bikes The Collection and am confident this will be a hit. It’s a good product that targets a marketplace we already serve in our channel. This is a newsagency channel exclusive.
The launch issue, our July 7, contains the Mick Doohan Honda NSR 500 and the series will feature Australia’s greatest bikes and riders.
This new release is from the same publisher who launched “Aus Cars the Collection” last year that has generated over $6.2m in revenue at the newsagency channel in less than a year and is the 2nd largest revenue driving print product Are Direct distributes.
Allocations have been based on Aus Cars and other male collections and there is a good number of extra copies if local demand is higher than our forecast.
A heavyweight nationwide TV campaign as attached will commence from Wed 9th July that will feature at the end frame “At newsagents now”. here is an early look at the TVC.
The fortnightly series will include a replica motorbike from the Moto GP and Superbike Championships, including Aussie icons bikes, along with an accompanying magazine with detailed information.
My recommendation is: get behind this, leverage the TV commercial. Place the new title near the counter, talk about it on your social media, get customers connecting for a regular putaway use your newsagency software to manage this as customers love to see their name on a cutaway label.
I know there will be some who will feel like bagging this new part series – move on, this. post is not for you.
It’s a newsagency channel exclusive, backed by a TV campaign. The opportunity for the channel is terrific.