Is the newspaper home delivery move by Fairfax Tasmania a trial for a national approach?
Fairfax in Tasmania appears to be taking the migration of newspaper home delivery account management away from newsagents sfurther than News Limited has done so far in its own migration moves thus far.
Fairfax appears to be requiring newsagents to give up, without compensation, newsagent developed intellectual property around run delivery details including layout and sequence.
As with the imposition by News Limited of an 80 cent a copy fee on The Adelaide Advertiser being delivered in the Port Lincoln region, I wonder if the Fairfax move in Tasmania is a trial of a possible national approach.
Fairfax is taking complete control of newspaper home delivery of its products and apparently cutting newsagents out of everything except for being a courier service delivering product as directed. However, the fairfax moves only address fairfax titles. Some drivers will have other titles. My information is that some drivers will go from one run handling three titles using a single consistent approach managing the delivery in three different ways. The time and OHS issues here are considerable.
Today, customers receive one account for multiple titles. Fairfax will bill separately and in advance – a move affected newsagents say will hurt sales.
Whereas today newsagents handle stops and starts in one system, the system they operate, there will now be two systems – one for Fairfax and one for everything else.
Whereas with migration in South Australia the newsagent continues to manage the sequence of each delivery run, with the Fairfax Tasmania moves the publisher seems set to seize this responsibility for themselves, considerably altering the business activity of the newsagent.
This move, if my understanding is correct, could dramatically cut the value of delivery newsagencies.
Further,from what I can see, Fairfax is directing home delivery customer payment traffic away from newsagents.
Another question here is what will happen with News Limited product delivery? How will newsagents handle this. Today, they magazine titles from multiple publishers into a cohesive run for each geographic territory. The Fairfax Tasmania moves appear to block this approach – unless News in party to any such move to centralise managing newspaper distribution runs.
Is what we see happening in Tasmania being contemplated for elsewhere. This is the same question I have in relation to the 80 cent a copy surcharge by News Limited in South Australia on The Adelaide Advertiser for the Port Lincoln region.
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