50% gross profit is not “high margin”, a chocolate bar will not save the newsagency industry
I thought NLNA has disappeared, I really had. Then, yesterday someone sent me a link to a video from VANA / NLNA (they use both names apparently) pitching a chocolate bar, I think, with the claim of high margin. Hmm, it’s 50% GP.
Groundbreaking stuff, not.
And the name NewsBar, or is it newsbar, or news bar? Who knows – because they don’t show the product. It’s hard to tell how this saves the industry. And, then, there is the reference that you can get magazines and papers in supermarkets, inferring that people can’t get this in supermarkets. Well, the supermarkets I shop at have a large range of chocolate bars, with brand names that I recognise and make sense.
Decide for yourself. Here’s the video:
I thought it was a joke on first watching. Maybe the promised TV campaign and billboards will make sense of it. I suspect not, though.
65% GP is high. 70% is better. What is better still is getting good margin, well above 50%, on a suite of products with which you can attract new shoppers, ideally shoppers who return, and through this growing your customer traffic reach.
I really can’t see this chocolate bar saving any business. For it to be noticed, recognised, it has to beat products with millions of dollars in. marketing behind them. And, it needs a name that makes sense. I don’t want to eat the news. I don’t want to chomp into a chocolate bar thinking of my local newsagent – that’s an image this name invites.
So much about this sounds and feels ill-conceived boy people not expert in the field.
Leech products that rely on existing traffic can be useful, but not doing-term valuable. A $5.00 chocolate bar is a leech product in my view, unless there is something truly unique about it. At $5.00 is’s likely not a gift, unless it’s a prank gift I guess. But, at $5.00, it’s an expensive chelate bar for yourself, especially when other retailers can satisfy your chocolate crave with okay chocolate for less than half the price.
And, when it comes to satisfying a chocolate craving, I reckon you’re more likely to go with something you know and easily recognise, something widely available.
It’s just my opinion but this pitch feels very 1980s to me. It does not feel like the future. It’s up to newsagents who see the pitch to decide that though.














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