We are promoting some health and fitness titles for guys at the counter this weekend. This placement encourages shoppers to add one or more of these titles to their basket at the counter … simple.

We are pitching The Monthly with newspapers because of the terrific cover and the story headline: The Honest Woman. This cover will polarise shoppers, that’s why we wanted it in a higher than usual traffic location. I am confident we will a sales boost as a result.

This is how we can grow sales of some magazines, by being tactical in our placement and engaging in pursuit of impulse purchases. I see plenty of cases where this works to the benefit of the newsagent and the publisher.

Check out the video from a couple of days ago shot at the Australian Magazine Awards were Ita Buttrose was inducted into the Hall of Fame. Watch Ita talk up magazines beautifully.

I love her positive attitude about a product so important to us. Yes, she discusses digital products – but in context.

The one-shot magazine celebrating the 21st anniversary of Home and Away sold very well. I expect the one-shot celebrating 25 years will do just as well. It comes out Monday and pacific magazines is supporting this with plenty of marketing including ads and social media. I like the pre-sale promotional flyers provided to newsagents yesterday for customisation and printing in-store. We have set aside prime space to go hard promoting this opportunity. We will use it to pull traffic to the store and to extend the basket. Pacific announced details late yesterday to nexus marketing program members.

We are promoting That’s Life at the counter as part of a range of Melbourne Cup related promotions in-store this week and next. The $30,000 race-themed price is a perfect opportunity to pitch the title for impulse purchase and that’s what we are doing with this counter placement as well as heightened promotion in the usual location for the title. We have other Melbourne Cup themes promotions too.

I like the cover of the latest issue of Gourmet Traveller magazine. It’s got good visual cut-through and stands out from the crowd of food titles in-store at the moment. We have it placed to make sure that the full cover is on display. the contract in colours from the masthead itself is terrific.

The timing of the latest issue of Vogue is perfect with Black caviar featuring on the cover. Out tomorrow in NSW, VIC and QLD metro, supply has been increased, especially in Victoria where Melbourne Cup fever is in full swing.

We will promote this issue of Vogue in a high-traffic position to attract those who may not usually buy the title.  This cover an an excellent opportunity.

Bump has arrived at a good time since this is a season for pregnancy or so it seems – I know so many people pregnant at the moment. Amazing.  We are promoting Bump by ensuring the full cover is on display with other baby and pregnancy titles – it needs this as it’s a smaller format title and could get lost in traditional magazine fixturing. We also plan to give it time with either weeklies or younger women’s magazines to give it a shot in the spotlight.

We have noticed the current issue of Reader’s Digest magazine selling particularly well, ahead of sales for the title by this pint in the on-sale.

We are displaying Reader’s Digest in the same way as usual. Maybe it’s the free book with this issue.

We are promoting The Friendship Book 2013 edition with placement above our weekly magazines and next to our English magazines. This is a popular title for us, especially with early in the Christmas season purchases as a gift.

We have found it important to get the title in front of shoppers as it is not something they will hunt down this early in the season.