I have written recently about the success we are having with magbooks – nice incremental business, selling out of some excellent titles.

Check out the photo I saw in an Airport store in Melbourne recently. Just terrific. Professional and compelling.  This display is what we aspire to in more stores for the bookazine / magbook products.  We are working with Network on these titles.

I like the fresh pitch of these – they show the products in a non-traditional light.

We have been promoting the latest issue of Gourmet Traveller magazine with this aisle end display at the food end of our women’s magazine aisle.

With a couple of copies to go we’re set to sell out.

Travellers through the Qantas terminal of Sydney airport can get $5 off selected magazines if they purchase their food at a participating food vendor. There is already the ACP buy 3 for $10 deal.

I still think the best magazine promotion is the Magazine Club Card I launched in mid 2004. Buy 11 magazines over 8 weeks and your 12th magazine is free up to the value of $10. This drives shopper loyalty to the business and engagement with the whole of the category. The discount is earned by above-average behaviour.

The latest issue of Australian Country magazine from Universal Magazines is the anchor title for our country section at the moment. The cover is clean, reaching outside the country category to appeal to other shoppers. I urge newsagents to seek out the title and ensure they are using it as an anchor title. Sales of country titles are surging for us – in part because we have devoted specific space to them close to the busy area of our women’s magazine aisle.

We are promoting the Woman’s Day recipes+ bonus offer with promotion in several locations including this one . It’s a good value offer. recipes+ inside Woman’s Day makes the overall package a bit physically unstable. We are countering this by keeping pockets full.

As the audits continue to show, frankie is an important magazine for newsagents. We promote it several times through the on-sale and for the rest of the time we have three pockets of the title in our women’s magazine aisle as shown in the photo. Below this we have four more pockets of frankie. It’s very noticeable to anyone entering the aisle.

When we promote the magazine we do it in a billboard fashion on the aisle end as well as tactically at the counter or elsewhere.

Bringing multiple Moshi Moster products together like this continues to be a smart move, driving purchases of multiple products.  We are finding this small Moshi Monster display working well at the ticket sales counter. I’d urge newsagents to group Moshi products together.

We are promoting the just released Internet Security magbook with newspapers as well as with our tech magazines.

I suspect the newspaper location will work well as it’s the type of title people with an interest in online security will purchase on impulse.  This is not a title people will visit seeking out – hence our placement in a high traffic impulse location.

We need more titles like this, titles that reinforce magazine range as a point of difference. Newsagents will reject special interest titles like this at their peril.

This is how we are promoting the latest issue of InStyle magazine from Pacific Magazines.

As the only magazine being promoted in this way in this section – InStyle stands out. You can see shoppers notice it.

These in-location displays work well for us and for the title being features.  Okay, it’s not an aisle end but they don’t always drive the sales you want.

This type of in-location display achieves sales and that is what matters.