We are promoting Cosmopolitan in this new premium location at the end of our two busiest magazine aisles.  This display looks good primarily because of the colour of the cover.  The pink cuts-through the mass of colour in a newsagency.  Even on the shelves, this issue of Cosmopolitan stands out.

We have replaced the column of crossword magazines next to our women’s weeklies category with a column of wedding magazines.  This is, I am told, the season for wedding magazines.  We have done this previously at this time of the year and achieved a good uplift in wedding titles.  Our goal is to get the add-on sale where someone has come in to buy a weekly title.  We have 27 pockets dedicated to wedding titles in their usual location further down this aisle.

We will leave the column of weeding magazines for two weeks – longer if sales warrant the placement.

This display featuring the Michael Jackson special issue of Rolling Stone and the special issue of Who was created by Renee at newsXpress Watergardens.  It looks stunning.  It was a key reason for us selling out of Rolling Stone today – hence there are none on display until Monday when we get more stock.  This display is different to what you’d see in most newsagencies and different to what a visual merchandiser would create.  It is simple and leaves the poster to speak for itself.  The red backing card makes both posters pop.

The display faces into the mall – it is drawing people to our shop. Magazine customers at Watergardens are efficient for us, often purchasing more than one title or buying from another category.

Watergardens is a newsXpress corporate store.  It runs under management.   It is rare to have such proactive local management as we have and for that we are grateful.  The team follows the newsXpress principles and embraces the newsXpress opportunities.

We are promoting The Retiree magazine next to our main newspaper stand for the next few days.  This is one of those magazines which needs to hunt down an audience.  There are not too many people who would ask for it.  So, next to the newspapers, The Retiree will be seen by more people and, hopefully, purchased.  Our newsagency is certainly in the right location to reach retirees.  The other reason for the high traffic placement is that Stephanie Alexander is on the cover – she will appeal to our foodie customers.

We are promoting the Rolling Stone, Who, Time and The Week special Michael Jackson magazine issues at the front of our newsagency today.  Each magazine has a catching poster which should draw attention in this high-traffic location.  Newsagencies are the best retailers in Australia for Michael Jackson coverage.  We have the best range and offer titles across multiple categories.