Shutting the door on cigarettes
The announcement by the NSW State Government Wednesday that within six months all tobacco products must be removed from retail display will encourage newsagents to consider quitting the category. This is an opportunity for newsagents to embrace change at the counter.
In a shopping centre newsagency on average rents you’d need to be selling at least $4,000 worth of tobacco products a week to break even. The latest changes will add to that cost.
Newsagents in NSW need to start thinking about their options for this soon to be freed premium space. It could be used for displaying and promoting:
- Ink and toner.
- Premium pens and related gifts.
- Mobile phone handsets and SIMs.
- A technology offer – small gadgets.
- A new line of confectionery – boxed chocolates maybe.
- A feature magazine display.
- Invitations.
- A whiteboard with a list of new magazines just in.
The regulation changes are forcing changes at the counter. S,mart business people will use this to great advantage.
We quit tobacco products at Forest Hill in 1997 and at Frankston when we took over last year. In each case, sales were around $1,000 a week and not worth the investment. At Frankston we replaced tobacco with our Ink and Toner display.