In March, the Prime Minister and Treasurer announced a $130B stimulus to the economy. They said the money was needed and they devised JobKeeper as the delivery platform.

Yesterday, the Treasurer said that employer data mistakes meant the spend would be $60B less.

The problem with the narrative from the government is that employers did not get to provide the government any data until weeks after their $130B announcement.

The timing of itself uncovers the government in a lie.

When they said the economy needed a $130B stimulus I believed them. I think that need remains.

The government should use other setting for JobKeeper or other platforms to feed the remaining $60B into the economy. History has shown that mo new in the hands of those with immediate need flows fastest and best.

Now, to those saying it’s borrowed money, I agree. Franking credits are borrowed mooney too, $6B a year. The economic need justifies the spending of the $60B JobKeeper shortfall this year.

This announcement is from Reed Gift Fairs re their planned August Fair in Melbourne.

Reed Gift Fairs would like to express our concern for everyone impacted by coronavirus.

Reed Gift Fairs recognises that it is imperative for businesses, including ourselves and many of our customers and stakeholders, to adapt to these unprecedented circumstances. Therefore, after close consultation with our stakeholders and in order to provide the retail community the time to prepare, we are pleased to announce that
Reed Gift Fairs Melbourne will now take place from 9th – 12th October 2020.

In a further show of unity and to provide the safest, easiest and most rewarding experience for our community, Reed Gift Fairs Melbourne will co-locate with Life Instyle Melbourne at the Melbourne Convention & Exhibition Centre, Southbank for the first time.

The Reed Gift Fairs team understands and appreciates the level of planning that is required to participate in an event like ours. We will do our utmost to help our customers, partners and attendees to prepare for safe and successful participation on the new dates.

Our number one priority is the health and safety of our exhibitors, visitors, industry partners and staff. As such, we will continue to monitor the situation closely and remain guided by the expert advice of the public health authorities.

We wish to thank everyone for their patience and support during this challenging time. As a strong, united and resilient community, we will come together again in October to reignite retail.

Australian made is having a moment in the sunshine. Right now, people are seeking out Australian made products.

We can grow sales by promoting Australian made products. I have seen this first-hand in-store and even online. If you lead with the Australian made opportunity it can be easier to win a purchase of that ahead of similar non Australian made.

There are social media groups, local and national, dedicated to promoting businesses that support Australian made.

I think this is an opportunity for newsagents. It’s hard work though, much harder than buying in cheap China product and marking that up by 150%.

The Australian made shopper is more loyal in my experience.

If you want to engage with promoting Australian made, it starts with making sure you know the source of what you sell. This means asking suppliers and listening carefully to their answers.

You could test it out for yourself, focus on one supplier and even one line that you know is designed and 100% made in Australia. Promote it through that prism and cause shopper engagement. Use social media to explain your story, the research you did. Build trust.

If shoppers engage, respond well and spend, that could be the encouragement you need.

Australian made matters more today as a result of COVID-19 than it did before. It’s an opportunity for engaged retailers.

COVID-19 likes crowds, it likes people who don’t know each other to be physically close, not intimate, just close enough for the coronavirus to jump person to person.

Proximity is toxic and will remain so until there is a vaccine, if there is ever a vaccine.

Shops cannot be crowded, and if shops cannot be crowded, there is a risk more shoppers spend more money online.

This is why having an online strategy is critical. But it must be multi-faceted: delivery, click and collect, curbside pickup and curated for faster shopping. These options and more are critical for the new retail in this COVID world.

Online businesses need to be managed separately, with their own performance goals. They need to be focussed on reaching ne new shoppers for the parent business.

Proximity being toxic is also why having clear and well managed in-store strategies, too. Making shopping safe and to be seen to be safe is critical to encourage trust among shoppers and would-be shoppers.

It would be easy to say physical shopping is done and shopping has migrated to online. That is what many ‘experts’ are saying in articles. I don’t agree. I think local high street retail is in good shape where retailers have what people want, offer safe shopping experiences and are community connected.

Both needs are critical – online and refreshed in-store. It’s easy to think that the majors will win this. For sure, there will be media stories about this because the majors have PR offices placing stories. The reality is that innovation is as present in small business high street shops. Many of them have embraced online and recast their in-store experiences.

The retailers doing to best, in my view, are those that have embraced the new models in ways that feel natural, that feel more than short-term. These retailers have evolved their businesses with nuance.

So, while there is plenty of noise about things getting back to normal, they are not and cannot. The new normal, for the foreseeable future, is shops being structured for safe shopping and these businesses also offering a separate online presence to reach shoppers outside of the usual reach of the business.

Opportunities abound for engaged, data-driven, retailers.

It seems that the announcement of easing of some coronavirus related restrictions has given people permission to ignore social distancing. We have refreshed the signs and installed new floor markings yet people walk around as if social distancing is over. We ask for appropriate distance to be maintained and what’s the problem is a response or don’t you want my money.

I’ve heard about this from plenty of retailers over the last few days. Concern is heightened with staff often concerned for their own health.

I’d like to see clearer messaging from government, especially in the light of recent fresh outbreaks.