We have been running a promotion of Lovatts crossword and puzzle titles on an aisle end facing toward the front of the newsagency. This display was setup to coincide with a magazine relay which resulted in all bar two small categories of magazines being moved. Once the display comes down we will maintain a co-location strategy for crossword titles in with our women’s weeklies titles – the business driven from this additional placement is excellent.
The display in the photo, while simple, is effective. we know from pocket counting that it is driving sales.