We are giving crosswords a run at the counter for the next week. While sales growth for the category has been good, we want more – hence this move. It’s very simple as the photo shows.
We are letting the titles speak for themselves as we have found this works best with crosswords. Putting the titles in the way of shoppers is the best way to drive incremental business.
I plan on leaving this display up for a week. We also have some crosswords with our weeklies as well as the usual crossword section. Crosswords account for 8% of our magazine sales.