The sign board in the photo is simple yet effective. In using colour, the retailer draws your attention to what’s important. The sign is in the doorway but sticking out enough for you to notice it.
We could use the same approach outside our newsagencies – announcing the latest magazine issues, listing what’s new in-store, promoting special offers.
We could use this type of sign to bring to the front of the shop products and opportunities passers-by would not know we sell. However, I think the best immediate use would be to promote magazine stories you know shoppers in your area would be interested in. I say this because you only have a couple of seconds to grab attention.
I like it a lot – it’s simple, effective and low cost. Better than blackboards I’ve seen. An easy to promote our businesses to passers-by.
Click on the image for a larger version.