Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Take 5 and That’s Life

Mark Fletcher
December 17th, 2013 · No Comments

deay-t5tlWhile I have only looked at decay data for less than twenty newsagencies, it appears that the move to a Thursday on-sale for Take 5 and That’s Life has slightly challenged sales in newsagencies. The image on the screen is a blended result of data from businesses that are open seven days, all day every day. You can see that whereas from the Wednesday delivery (the red line) we had four days of measurable sales, from the Thursday delivery (the black line) we have three. Knowing this should focus our attention on Thursday through Saturday more.

In the data I have seen, some weeks are up on last year and others are down so for me, the jury is still out on the overall impact of the shift of on-sale on these two titles.

The small bump registering on Wednesdays for the Thursday on-sale data is, I suspect, from customers yet to realise the change of day.

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Category: magazines

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