In excellent news for magazine publishers and magazine-specialist newsagents Roy Morgan today published research results today indicating that Australians prefer engaging in print magazines in the home and garden space over websites. The release starts with:
So much for websites poaching readers from print publications: when it comes to magazines, at least, many titles are thriving. Take home and garden magazines, a category spanning publications such as Home Beautiful, House & Garden and Real Living, for example. In the last month, 16% of Australians (or more than 3 million people) read a home and garden magazine — double the 8% who visited a website from this category.
When you get a moment, read the whole release and understand more about the opportunity for us.