What differentiates your retail newsagency from other businesses that sell what you sell?
ASK YOURSELF: How is your card offer different from others selling cards? How is your stationery offer different from others selling stationery? How is your magazine offer different from othgers selling magazines? And so on…
No, you can’t say service is your differentiator. I won’t accept that. It’s too vague. Specifically, what is different about your business? Think about it. Take your time. It has to be something you deliberately do in and through your business to compete.
Your difference has to be noticeable, valuable and memorable.
If you get this right and offer a genuine point of difference that truly is noticeable, valuable and memorable your business will compete effectively. If you’re losing business to your competitors then your point of difference is not working.
This is my management tip today for retail newsagents and other retailers – think carefully about how you compete, assess your performance and take steps to improve if your numbers show your current approach is not working as it should.
To read more on this see my post on How to develop your own Unique Selling Proposition.