Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: thank you as a marketing tool

Mark Fletcher
January 12th, 2014 · No Comments

How do you and your team end a sale at your sales counter? Have a nice day? Cheers!? Have a good day? Next!? Yes!? Or if it’s someone you know – see you later?

Try a simple Thank you at the end of each sale. ┬áSee how it makes you and your customers feel. You only have brief time with each transaction at the counter and cutting through to make a genuine connection is hard. Breaking free w=from what you do regularly is one way to connect. Saying thank you, if you don’t already, could be a valuable move.

The Harvard Gazette has an excellent article on a study of the power of saying thanks. Entrepreneur magazine takes it further, exploring other opportunities for saying thank you.

So, try it – at the sales counter. Switch from what you say at the end of a sale today to Thank You – delivered with a genuine smile. If it works for you consider how else you can spread gratitude from your business to those with whom you connect.

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Category: marketing · marketing tip · newsagency marketing · Social responsibility

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