Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: thank you as a marketing tool

Mark Fletcher
January 12th, 2014 · No Comments

How do you and your team end a sale at your sales counter? Have a nice day? Cheers!? Have a good day? Next!? Yes!? Or if it’s someone you know – see you later?

Try a simple Thank you at the end of each sale.  See how it makes you and your customers feel. You only have brief time with each transaction at the counter and cutting through to make a genuine connection is hard. Breaking free w=from what you do regularly is one way to connect. Saying thank you, if you don’t already, could be a valuable move.

The Harvard Gazette has an excellent article on a study of the power of saying thanks. Entrepreneur magazine takes it further, exploring other opportunities for saying thank you.

So, try it – at the sales counter. Switch from what you say at the end of a sale today to Thank You – delivered with a genuine smile. If it works for you consider how else you can spread gratitude from your business to those with whom you connect.

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Category: marketing · marketing tip · newsagency marketing · Social responsibility

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