Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Covering the newspaper headline

Mark Fletcher
January 30th, 2014 · 4 Comments

herald-sun-coverupThe front page headline on the Herald Sun newspaper today is promoting a 23% discount for seven-day home delivery. So much for headlines selling newspapers. Retail only newsagents might want to remove this as a courtesy for the many customer who remove these stickers themselves.


Category: newspaper masthead desecration · Newspapers

4 responses so far ↓

  • 1 Ross // Jan 30, 2014 at 9:35 AM

    The Adelaide Advertiser had the same promo this morning


  • 2 lyn // Jan 30, 2014 at 2:09 PM

    The Adelaide has the same promo, we have removed them to service our customers also!!


  • 3 Brendan // Jan 30, 2014 at 6:26 PM

    I cannot think of another scenario where a supplier can or would encourage a customer NOT to purchase a product from the retailer they see it at. Does this contravene any fair trading laws??????


  • 4 David @ Angle Vale Newsagency // Jan 30, 2014 at 11:27 PM

    Same here, pulled the sticker off every copy of the Advertiser. And the rep wonders why I put the papers where I want them, not where he wants them.


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