Emily Hall, a UK journalist, told her 1,667 Twitter followers overnight that all newsagents should be forced to sell Curly Wurly chocolate bars. David Johns, an ITV broadcast journalist rewteeted Emily’s tweet to his 777 followers. I responded to Emily and this was copied to my 521 Twitter followers as well as Emily’s followers. I mention this to illustrate how tweets spread, how we can engage with Twitter to talk more about newsagents and newsagency businesses, to ensure our relevance to those using social media. I also mention it to show how we can humanise who we are and what we do. Plus responding was fun. I love the Curly Wurly chocolate bars.