Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The all important first impressions key to driving newsagency traffic

Mark Fletcher
March 9th, 2014 · No Comments

redshoesThe borders between retail businesses are more blurred now than ever. We are all playing outside what is usual for our respective retail category. Coupled with this is a reduction in loyalty due to online businesses and the blurred borders between retail niches.

The blurred borders make our windows and front-of-store displays more important than ever in attracting new shopper traffic.

We buy products specifically to use them to lure passers-by to the lease line and then into the shop. We change the pitch facing into the mall a couple of times a week, offering a different pitch to weekend traffic than we offer to weekday traffic.┬áThe Slumbies are a good example of us playing outside traditional newsagency space. I watched yesterday as the display attracted young girls an mums. The commitment to promoting products outside what people expect works. It’s vitally important to us.

Take a look at what you present to shoppers walking past today. Is it attracting people who would not usually shop in a newsagency? In not, you’re not keeping up.

 

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Category: Management tip · Newsagency management · retail

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