Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging the Peppa Pig brand to drive newsagency traffic

Mark Fletcher
March 11th, 2014 · 2 Comments

400671_564720456968667_1674993186_nThis display promoting Peppa Pig products at the front of the newsagency will drive traffic given that Peppa Pig is the #1 girls pre-school brand. Kids with parents in-tow will drag them to our shop when they see the display.

Leveraging licenced products is another way newsagents can drive new traffic to their businesses. Key to success is sourcing a broad range of product – often from several suppliers each with different licences.

7 likes

Category: newsagency marketing · Newsagency opportunities

2 responses so far ↓

  • 1 Jim // Mar 14, 2014 at 11:37 AM

    Mark where do you get your peppa pig soft toys from?

    0 likes

  • 2 Mark Fletcher // Mar 14, 2014 at 11:41 AM

    Jim the plush is from a terrific supplier called Big Balloon. If you’re at Toy Fair you could check their stand out as they will be there.

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